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Why have a proprietary Adserver?
An Adserver is a software for managing online advertising campaigns that makes it possible to programme the dynamic display of advertising content in given editorial pages (websites). It provides advanced statistics and management options to the various parties involved.

Advert Stream has its own internally-developed proprietary Adserver called ADACCESS. A specially-dedicated technical team maintains the platform while offering new functionalities to respond to market constraints.

An Adserver at the service of your advertising camapigns

Adaccess benefits from 10 years of experience and 10 years of development by a specially dedicated team, guaranteeing the power, stability and evolution capacity of our tool. The adserver is the foundation of any online space broker and Advert Stream has 100% control of its one, with no outsourcing.

Our technological edge:

  • Real time statistics (viewable every 10 minutes)

  • Special formats supported (Games, Corner, Expand Footer)

  • An attentive, specially-dedicated team

  • Putting your displays into competition (external network)

  • Intelligent optimisation tools (Bid Management, rotation management)

  • Advanced filtering tools (Quality, Banner, Theme) / advanced targeting. (Geography, language, etc.)

  • Open to all (sites meeting our terms and conditions of sale)

 

Interactions with the agency's other services

Adaccess is used by all of the company's teams to manage their advertising campaigns. Statistics, optimisation, invoicing...
Example: delivering all of the customised advertising formats of the advertising agency Advert Stream média.

Our proprietary Ad Server has, therefore, become a crucial component of our technological and commercial development. The technological innovations enable us to increase our market share and the sales teams provide market feedback on a daily basis, ensuring technological evolution is in tune with the online advertising market.