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What is a market place?

A market place is the name given to an automated system for matching, via a technical platform, advanced transaction mechanisms between buyers and sellers.

When applied to advertising, a market place is an automated platform for buying and selling advertising space on which applicants for space (Advertisers) meet space providers (site publishers, networks, external agencies) and come to arrangement through auctions.

Customer testimonies

In addition to the sheer size of its network, AdsMarketPlace gives the flexibility and autonomy needed for ROI campaigns to succeed. The responsiveness of the tool means Advert Stream plays a major role in our recruitment. The bid management tool enables us to resolve issues relating to acquisition costs and volumes as best as possible.
Charles Roussaux - Buongiorno

First and foremost, the Bid Management tool provides the most important thing: qualitative leads with controlled costs. The campaign management tool offers flexible management in a variety of formats and real-time monitoring to make any necessary adjustments. That's how Advert Stream continually provides 'The Chien' with new players from extremely diverse sources.
Antoine de Perignon - FoxBond

You can only succeed in this sector if you merge the efforts of the best professionals with the most effective technological tools. AdsMarketPlace, which is a benchmark site in the advertising market, delivers the perfect combination of these and forges ties between thousands of professionals every day
Alberto Guijarro - AdSalsa

We joined the Advert Stream agency in January 2010 after working with quite a few others and our relationship has gone perfectly so far. My account manager, Nicolas Mayol, has proven to be highly motivated, very dynamic and very available and, above all, he always listens !
Stéphane - Zebest3000.com

Internet market place: the power of the advertising network

AdsMarketplace, an advertising market place that operates on a bid basis, provides a simple and effective solution for increasing customer bases and web traffic while controlling acquisition cost.

+ 2 billion impressions, nearly 2,000,000 click-throughs and 120,000 conversions per month (average calculated for 2011)

The Market place allows advertisers to configure campaigns according to 3 different medals:

Bid Management :

An online tool for bid management and optimising and tracking campaign. Excellent functionality for optimal tiled and return on investment in accordance with the conversion objectives set by the advertiser.

The solution is aimed at ROI advertisers wishing to increase their customer base, develop their brand online, target a specific market or track performances and advertising investments. (More information on BID Management)

Campaigns targeted by site:

This solution allows advertisers to search through 14,000+ sites on our network to select the ones that match their media plan.e (More information on Targeting by site)

Campaigns targeted by theme:

With this solution advertisers look through 30 themes and choose the one that they want and then launch a CPM or CPC campaign from 0.01/0.10euros

For site editors, AdsMarketPlace stimulates competition between agencies, space brokers and advertisers on the basis of auctions. The market place provides a simple and efficient solution for maximising advertising revenue, displaying CPM campaigns, generating immediate income and making your site profitable quickly!
(More information on Targeting by theme)

AdsMarketPlace guarantees editors:

  • Control of ads displayed on their advertising areas with an ad filtering tool, making it possible to select ads by theme, url or banner.

  • Optimisation of revenue thanks to an external network configuration tool that monetises 100% of its stock at the best possible price through the Adaccess proprietary adserver of the Advert Stream agency, which prioritises ads with the highest yield.

  • Targeted advertisers: The AdsMarketPlace sales teams work every day to to distribute campaigns for publishers from trusted advertisers.

Moreover, AdsMarketPlace is linked to 18 of the biggest players in the online advertising industry, including MyThings, Criteo, Yahoo Advertising … providing you with a unique, simple and automated entry point.

Who is AdsMarketPlace aimed at?

AdsMarketPlace is aimed at advertisers wishing to increase their customer base, develop their brand online, target a specific market or track their performances and find out the real dividend on investments. In the main this covers advertisers looking for a short-term Return on Investment.

AdsMarketPlace is also aimed at publishers who wish to monetise one or several websites or one or several Facebook application(s). Indeed, the agency is accredited by Facebook as an official Ad provider.

Every publisher that registers in the market place submits his or her websites to a moderator who accepts or rejects in depending on whether it meets a range of criteria; sites are turned down

include streaming, are not accessible or have content that is pornographic, racist or abusive towards certain groups of people or are written in a foreign language.(cf. CGU)

 

Interactions with the agency's other services

AdsMarketPlace is permanently linked to technical team working with the AdAccess adserver to put forward new advertising solutions for advertisers and optimising advertising income for editors.

Advert stream Media sells agencies the power of the market place and its main thematic packs. Thanks to Advert Stream Média, AdsMarketPlace can offer solutions combining Renown and Performance + our studio's support with. création bannières publicitaire.

Thanks to the tools offered by Advert Stream Direct, AdsMarketPlace can strengthen its 100% ROI services.