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What is an advertising agency?
An advertising agency is a company that brokers links between major account advertisers and professional website publishers who wish to monetise advertising space. This enables publishers to capitalise on their audience and content. As a commercial and technical service provider, the advertising agency is commissioned by the publishers and finances its business by drawing a % of the turnover achieved. Digital or multimedia public relations firms serve, for the most part, as middlemen between advertising agencies and advertisers.

Témoignages

We have been working together since November 2007 yes, three years already and I hope we will have the opportunity to celebrate 10 years together. When we started out my contact person was Olivier Mas and he was able to persuade me to test the No1 advertising agency in the area of families and children. Over the last 3 years I've seen the constant changes and benefited from the broker's innovations and changes. I have complete confidence in the team, who have already been able to find solutions to any problem we may have encountered. The reason that I'm not an expert in online advertising is that Advert Stream looks after all of that for me. That is possible because another of Advert Stream's strengths is its ability to cultivate relationships there is always someone on hand to inform and help you. I'd like to take this opportunity to express my gratitude to the team, particularly Olivier, Guewen, Nico and Thibaut Franck - Jeux-fille.fr

The choice of Advert Stream was mainly down to our affinity with the people who work with it and because of the guarantees that it provides. I believe that a relationship with an advertising agency is above all a relationship of trust. How could you settle for anything less with a company that provides you with virtually all of your business? Laurent Bazet - Chefsimon.com

Advertstream media: space broker for famous brands

Advert Stream Média is a space broker that provides solutions combining power, affinity and renown for advertisers and media agencies for major account advertisers, all thanks to its strong marketing segmentation.

Working on the principle that there is strength in unity, Advert Stream Média brings together sites under a common umbrella covered by Nielsen ratings:

  • Children Families Target: The leader in power/affinity for the family target group, the Children-Family media service features a panel of sites aimed both at Parents (Familiscope.fr, Hugolescargot.com, Boomerangtv.fr...), Children (Jeux-fille.fr, Jeux-gratuits.com, Cartoonnetwork.fr, Panfu.fr, ...) and Young Mums and Mums-to-be (Materneo.com, Enceinte.com, Mamanandco.fr, etc.)

    AdvertStream Media thus enables advertisers to conquer new customers : mums to be and build loyalty over several years through various supports.

  • Mums Women Target: Our Mums-Women service completes the Mums-Families service by offering women’s portals covering beauty, fashion, family, kitchen, etc.

    Terrafemina.com, Elleraconte.com or Trenditude.fr target, in particular, women aged between 25 and 49 and with various profiles (urban, socio-economic group or profession, e-buyers, etc.) in an advertising context favourable to direct or indirect purchasing intent.

  • Young Mums and Mums-to-be Target: This offer covers sites dealing with conceiving, pregnancy and maternity by offering advice, testimonies, practical information and so on.

    Materneo.com, Enceinte.com, Mamanandco.fr…or the relevant sections in women’s portals cater perfectly to the needs of advertisers targeting young couples and all first-time mums between 25 and 35 years old or women who have children aged between around 0 and 24 months

  • Kitchen Service: The kitchen service only includes culinary websites that complement each other and are amongst the most powerful and high-quality on the French market. It is made up of no fewer than 9 of the top 15 in Nielsen’s Kitchen category and offers an array of different targeting and format capacities (Supertoinette.com, Isaveurs.com, Lesfoodies.com, Chefsimon.com, ...)

    The community-based power of Supertoinette.com, the quality and newsletter of Isaveurs.com, the bloggers of Lesfoodies.com, the lessons on Chefsimon.com or the menus de Ptitchef.com mainly aim at women aged between 25 and 49 ans.

  • 16 – 34 year-old Assets Target: Advert Stream Média service aimed at 13-24 year-old assets offers a selection of Facebook, Cinema, Music and Video game applications as well as websites: Reviewer.fr, Musiqueradio.com, Judgehype.com, Millenium.org, Minecraft.fr, Zebest-3000.com…

    Men and women; from the age of 16 years, young people are huge consumers of digital entertainment and are often early adopters. As such, they are of major interest to general public advertisers in most sectors relating to consumer goods or services (high-tech, soft drinks, banks, etc.)

  • FOOTBALL service: A service dedicated to the national, most media-covered sport in Europe. ADVERT STREAM brings together the leading independent football website Footmercato.net, the site of SO FOOT magazine and the sites of the leading clubs in France: Lephoceen.fr, Om-planete.com, Paristeam.fr….

    A male and sports fan target group aged between 15 and 34, enabling ADVERT STREAM to offers its services not only in this sector but also to sports betting, personal care for men, motoring, etc.

Who is Advert Stream Média aimed at?

Advert Stream Média is devoted chiefly to advertisers who wish to boost the renown of their brand and launch new products or services. Advert Stream Média provides them both with the power of its services, the affinity of its targets and, above all, its know-how and customised advertising devices (competitions, mini-sites, special areas, advertorials, flash or video games, Interstitials, Expand Footer, treasure hunts, Mailings, etc.)

Advert Stream Média looks for and hosts publishers that have high, regular traffic (around 200,000 unique users per month required, depending on the sector) and a wealth of editorial content and services recognised in their field. Each site has to bring a USP and strengthen the service that it is joining or helping to establish.

For further information on our services and our exclusive sites, go to Advertstream-Media.com

 

Interactions with the agency's other services

Thanks to adserver adserver proprietary, the sales teams of Advert Stream Média can lay on advanced, original and unique advertising devices that cater as well as possible to advertisers' needs.

The performance solutions provided by AdsMarketPlace make for complete complementarity across Advert Stream Média operations, combining power and performance.

Advert Stream's proprietary direct bases enable Advert Stream Média to include direct marketing operations such as emailing in its multi-channel services.

The broker's internal graphic design studio allows Advert Stream Média to offer bespoke devices to suit publishers' graphic charters and achieve optimal integration.